New information campaign “Be close to your child!”

Many parents believe that children can be left home alone, especially with a phone, as it allows them to be contacted at any moment. However, they forget the most important thing – in the event of a threat, a phone call cannot protect or save a child from danger. This very misconception is the focus of a new campaign by the Ministry of Emergency Situations, designed to motivate parents not to leave children unattended and to approach teaching them safety rules responsibly.

The core of the campaign is bright billboards with the catchy slogan "A phone won't watch your child!", displayed against the backdrop of emergency situations that children often find themselves in. It illustrates that the only thing a parent can do when leaving a child unattended "on the phone" is to call, but not to help.

To "hold" the attention of the target audience on the issue raised and to urge them to act, flyers, booklets, and brochures with safety rules that parents should follow have been developed in support of the outdoor advertising.

Don't stay aside: join the campaign and ensure a safe childhood for your children!