New information campaign “Be close to your child!”

Many parents believe that children can be left home alone, especially with a phone, as it allows them to be contacted at any moment. However, they forget the most important thing – in the event of a threat, a phone call cannot protect or save a child from danger. This very misconception is the focus of a new campaign by the Ministry of Emergency Situations, designed to motivate parents not to leave children unsupervised and to approach teaching them safety rules responsibly.

The core of the campaign features striking billboards with the catchy slogan "A phone won't watch your child!", displayed against backgrounds depicting emergency situations that children often find themselves in. It illustrates that the only thing a parent can do when leaving a child unsupervised "on the phone" is to call, but not to help.

To "hold" the target audience's attention on the issue raised and to encourage action, flyers, booklets, and brochures with safety rules that parents should follow have been developed in support of the outdoor advertising.

Don't stay aside either: join the campaign and ensure a safe childhood for your children!