Create, inspire, travel! On May 15, the V Republican Social Advertising Contest '#DiscoverBelarus' will begin.
The Ministry of Sports and Tourism and the National Tourism Agency, with the support of the Ministry of Information, the Ministry of Culture, and the Ministry of Education, are conducting the V Republican Social Advertising Contest "#KnowBelarus".
"#KnowBelarus" – your chance to contribute to the development of domestic tourism, draw attention to the unique corners of our country, and show that Belarus is not just "potatoes", but also an incredible history, rich culture, and captivating nature.
What is #KnowBelarus?
This is a platform for creative self-realization, where everyone can express their love for Belarus through social advertising. Our goal is to inspire people to travel across their homeland, discover unexplored routes, and see familiar places in a new light.
Contest Objectives
- Creating a positive image of travel within Belarus.
- Attracting attention to tourism resources and unique sites.
- Promoting Belarus's rich historical, cultural, and natural heritage.
- Engaging citizens in the socio-cultural life of the country.
- Unleashing the creative potential of participants.
- Expanding opportunities for creative self-realization among travelers.
3 Categories
1. "Slogan": come up with a short, memorable motto that will become a symbol of Belarusian tourism!
2. "Poster": create a bright, attractive visual image that people would want to see on billboards across Belarus.
3. "Video": shoot an inspiring video about your travels across Belarus or tell about the country's tourism opportunities (subcategories: "Traveler's Video", "Organization's Video").
Who can participate?
Absolutely everyone! Anyone who loves Belarus and thinks creatively! Individuals (including children and youth), legal entities, and individual entrepreneurs – we are waiting for your applications!
#KnowBelarus in numbers: a contest that captures hearts!
Each year, the "#DiscoverBelarus" contest gains momentum! In 2024, a new record was set – 1,315 applications!
I Contest – 2021 – 605 applications
II Contest – 2022 – 507 applications
III Contest – 2023 – 892 applications
IV Contest – 2024 – 1,315 applications
Mogilev Region led in activity in 2024 with 232 applications! The regions know their way around social advertising!
The most popular category remains "Slogan" – 735 applications! Brevity is the sister of talent!
All tourism sectors participate in the social advertising contest: cultural institutions, educational institutions, sports and fitness complexes, industrial and medical tourism facilities, TICs, and other organizations. Together, we will make Belarusian tourism even better!
2024 Trends: Artificial Intelligence and National Flavor
Modern technologies and timeless values – this is how one could characterize the works of the contest participants. With the help of AI in 2024, new images of Belarus were showcased. I wonder if we will see a bison driving a BELAZ this year? But seriously, Belarus is associated with the following areas for most participants:
- Industry and manufacturing: Belavia, Gomselmash, MTZ, BELAZ – power and innovation!
- Nature: storks, bison, cornflowers, cranberries, cranes – the beauty and richness of the native land!
- Culture and traditions: ornaments, folk costumes, Marc Chagall – a heritage we are proud of!
- Landmarks: castles, palaces, manor houses – witnesses to history and inspiration for future generations!
Inspired? Then participate in the #DiscoverBelarus contest and tell us about your Belarus!
To participate, please fill out the form via the link:https://forms.gle/uSbjB8QvmPPCr1qM6.
Contest dates:
- from May 15 to September 10 – announcement of the competition, establishment of the expert commission and competition jury, receipt of applications for participation in the competition and registration of competition entries;
- from September 11 to 20 – analysis and evaluation of competition entries, holding meetings of the expert commission and competition jury (where creativity, originality, novelty of the idea, substantiation and depth of disclosure of the content of the stated topic, overall emotional impression, ethics of the competition entry, accuracy and clarity of the presentation style will be evaluated), announcement of the competition results;
- from September 21 to 30 – preparation for the award ceremony for the competition winners. The announcement and awarding of the competition winners with commemorative diplomas and gifts from partners will take place within the framework of the International Scientific and Practical Conference "Prospects for Tourism Development in Modern Conditions: Global Trends and Regional Contexts", dedicated to World Tourism Day (details regarding the venue and time will be announced separately).