Miory Regional Executive Committee
A theater begins with a coat check, while “Choice of the Year” begins with professional marketing research.
This year, the official “Choice of the Year 2025” awards ceremony was held in a theater for the first time. The venue was chosen deliberately. A theater reflects the reality hidden behind masks. Finding real leaders concealed behind attractive brands and advertisements is precisely the project’s goal. To identify genuine market leaders and provide clear guidance for consumers.
Thousands of people participated in the professional marketing study. More does not mean better or more credible, and the principle of representativeness clearly illustrates this. Its essence lies in the fact that a small portion selected for analysis (for example, a survey of 1,000 people out of 10 million) must reflect the structure of the whole (by age, gender, income, etc.). A non-representative sample leads to distorted results and erroneous conclusions.
Therefore, our studies are based on the principle of representativeness, and we do not need to survey hundreds of thousands of people to obtain an objective result.
Ceremony guests were welcomed by the sound of a hang drum, a piano and violin duo awaited them at the buffet, and afterward everyone was invited into the hall where the actual show began. Vivid performances by artists, inspiring remarks from the jury, joyful smiles of the winners, and camera flashes – the event atmosphere was filled with a radiant mood and delight.
Now let us proceed to the list of the best.
“Choice of the Year 2025” Title:
FOOD AND BEVERAGES
Mineral water – DARIDA
Meat products manufacturer – BREST MEAT PROCESSING PLANT
Meat semi-finished products in pastry – MYASNYE PODUSHETCHKI
Mayonnaise – KAMAKO
Eggs – AVS
Ketchup (Belarusian production) – AVS
Mustard – AVS
Horse radish – AVS
Fruit puree and desserts – AVS
Fruit puree refills for young children – AGUSHA
Belarusian chocolate – KOMMUNARKA
BEAUTY AND HEALTH
Belarusian pharmaceutical manufacturer – PHARMLAND
Laxative medication (Belarusian production) – LACTULOSE PHARMLAND
Antifungal medication for thrush – FLUCONAZOLE PHARMLAND
Bar for combating iron deficiency – GEMATOGESHA
Deodorant-antiperspirant for women – REXONA
Pharmacy chain – DOBRYYA LEKI
Store for medical equipment, beauty and health products – BELMEDTEKHNIKA
Medical laboratory (private) – HELIX
PET PRODUCTS AND SERVICES
Pet store chain – DOKTOR VET
CLOTHING. FOOTWEAR. ACCESSORIES
Second-hand store chain – MODA MAX
Specialized chain of lingerie stores for women and men – MILAVITSA
Jewelry and watch store chain – ZIKO
Belarusian jewelry manufacturer – JEWELRY PLANT ZORKA
HOUSEHOLD APPLIANCES AND ELECTRONICS
Robot vacuum cleaner – XIAOMI
Online store for mobile phones, tablets and accessories – MTS
AUTO, MOTO, BIKE
Online store for auto-moto-bike equipment – AVTOVELOMOTO.BY
HOME GOODS AND RENOVATION SUPPLIES
Drain clog remover – 911
Modular kitchens – KUKHNI MODUL ONLINE
SERVICES. LEISURE AND ENTERTAINMENT
Bookmaker – BETERA
Online casino – BETERA
Casino – SHANGRI LA
Tour operator – TEZ TOUR
Digital agency – ARTOX MEDIA DIGITAL GROUP
Business leasing company – A-LIZING
Bank – BELARUSBANK
Bank card product – HALVA
Car-sharing – HELLO
EDUCATION
English language courses – ENGLISHPAPA
SPORT
Sports mass event for amateurs (adult age category) – MINSK HALF MARATHON
Multi-sport mass event for amateurs (adult age category) – INTERNATIONAL MINSK TRIATHLON
BUSINESS
Private logistics company organizing international transportation – RTL ALLIANCE
MEDIA
Music television channel – EUROPA PLUS TV
Radio station – UNISTAR
Online guide to entertainment and city life – RELAX.BY
Title "Higher League "Choice of the Year":
Antiseptic preparation for wound care and treatment of throat infections – MIRROSEPT (2nd place)
Belarusian dishwashing liquid – KHOZYAYUSHKA (2nd place)
News internet portal – TOCHKA.BY (2nd place)
Combined medicinal product for relieving cold and flu symptoms – TRIALGIN (3rd place)
Title "Laureate of 'Choice of the Year':
Belarusian manufacturer of strong alcoholic beverages – PRODUCTION COMPANY SYABRY
Dry-cured and air-dried sausage products – BORISOV MEAT PROCESSING PLANT
Medication for treating throat and oral diseases of Belarusian production – SEPTANGIN
Combined medicinal product for relieving symptoms of acute respiratory viral infections – HERBION
Belarusian dishwashing liquid – CLEAN TONE
And, as promised, you will be able to find the top-5 ranking for more than 100 categories on the project's official website.
*Medicinal products, medical services, medical devices, and medical equipment may have contraindications for their use. Before use, it is recommended to carefully read the instructions for medical use, as well as the package leaflet of the medicinal product, and consult a physician.