The target audience of the campaign is parents of preschool and primary school children, as well as the children themselves. Why this particular title: "Proud to have taught"? It is no secret that parents always love to boast about their children's knowledge and skills. But a child's health, life, and safety are the most important achievements. That is why the idea of the project is that teaching your child safety rules is worthy of separate pride. Telling your children how to act in a difficult situation, how to avoid trouble, ensuring that the child knows and always behaves correctly when adults are not around – isn't that a reason for pride?

As part of the campaign, rescuers have developed materials for children and adults, video and audio clips, visual and souvenir products, and outdoor advertising: billboards, posters, leaflets, schedules, copybooks, brochures, bookmarks, stickers, magnets, keychains, badges, t-shirts, and tantamores. The project will work as a complex, and all products will be made in a unified style, which will contribute to a holistic perception by the audience.