Create, inspire, travel! On May 15, the V Republican Social Advertising Competition «#DiscoverBelarus» starts
The Ministry of Sport and Tourism and the National Tourism Agency, with the support of the Ministry of Information, the Ministry of Culture, and the Ministry of Education, are holding the V Republican Social Advertising Contest "#DiscoverBelarus".
"#DiscoverBelarus" is your chance to contribute to the development of domestic tourism, draw attention to the unique corners of our country, and show that Belarus is not only "potatoes" but also incredible history, rich culture, and breathtaking nature.
What is #DiscoverBelarus?
It is a platform for creative self-realization, where everyone can express their love for Belarus through social advertising. Our goal is to inspire people to travel around their native land, discover unexplored routes, and see familiar places in a new light.
Contest Objectives
- Creating a positive image of traveling around Belarus.
- Attracting attention to tourist resources and unique sites.
- Promoting the rich historical, cultural, and natural heritage of Belarus.
- Engaging citizens in the socio-cultural life of the country.
- Unleashing the creative potential of participants.
- Expanding opportunities for creative self-realization of travelers.
3 Nominations
1. "Slogan": come up with a short, memorable motto that will become a symbol of Belarusian tourism!
2. "Poster": create a bright, attractive visual image that you would want to see on billboards across Belarus.
3. "Video Clip": shoot an inspiring video about your travels around Belarus or tell us about the country's tourism opportunities (sub-nominations: "Traveler's Video Clip", "Organization's Video Clip").
Who can participate?
Absolutely everyone! Everyone who loves Belarus and can think creatively! Individuals (including children and youth), legal entities, and individual entrepreneurs – we are waiting for your applications!
#DiscoverBelarus in numbers: a contest that wins hearts!
The "#DiscoverBelarus" competition is gaining momentum every year! In 2024, a new record was set – 1315 entries!
I Competition – 2021 – 605 entries
II Competition – 2022 – 507 entries
III Competition – 2023 – 892 entries
IV Competition – 2024 – 1315 entries
The leader in activity in 2024 was the Mogilev region – 232 entries! The regions know a thing or two about social advertising!
The most popular nomination remains "Slogan" – 735 entries! Brevity is the soul of wit!
All areas of tourism participate in the social advertising competition: cultural institutions, educational institutions, sports and fitness complexes, industrial and medical tourism facilities, TIC and other organizations. Together, we will make Belarusian tourism even better!
Trends of 2024: artificial intelligence and national flavor
Modern technologies and eternal values – this is how the participants' works can be characterized. With the help of AI in 2024, new images of Belarus were demonstrated. It's interesting, will we see a bison driving a BELAZ this year? But seriously, Belarus is associated with the following areas for most participants:
- Industry and Production: Belavia, Gomselmash, MTZ, BELAZ – power and innovation!
- Nature: storks, bisons, cornflowers, cranberries, cranes – the beauty and richness of our native land!
- Culture and Traditions: ornaments, folk costumes, Marc Chagall – a heritage we are proud of!
- Attractions: castles, palaces, manors – witnesses of history and inspiration for future generations!
Inspired? Then take part in the #DiscoverBelarus competition and tell us about your Belarus!
To participate, you need to fill out the form at the link:https://forms.gle/uSbjB8QvmPPCr1qM6.
Competition Dates:
- from May 15 to September 10 – announcement of the competition, formation of the expert commission and the competition jury, acceptance of applications for participation in the competition and registration of competition entries;
- from September 11 to 20 – analysis and evaluation of competition entries, holding meetings of the expert commission and the competition jury (where creativity, originality, novelty of the idea, substantiation and depth of disclosure of the stated topic, overall emotional impression, ethicality of the competition entry, accuracy and clarity of the presentation style will be assessed), summing up the competition results;
- from September 21 to 30 – preparation for the award ceremony for the competition winners. The announcement and awarding of the competition winners with commemorative diplomas and gifts from partners will take place within the framework of the International Scientific and Practical Conference "Prospects for Tourism Development in Modern Conditions: Global Trends and Regional Contexts", dedicated to World Tourism Day (the venue and time will be announced separately).